What Google’s New Ranking Update Means for Summerlin Business Owners
Why your competitors are outranking you and what to do about it now.
July 23, 2025•1 min read
Table of Contents
Introduction
Google's latest ranking update has changed the game for Summerlin business owners. If you're wondering why your competitors are suddenly outranking you on search results, this article breaks down the key updates and what you can do right now to reclaim your spot.
Local SEO: Why It Matters More Than Ever
Google is prioritizing local businesses that optimize for their specific area. For Summerlin, this means ensuring your business listings mention local landmarks, neighborhoods, and keywords like 'Summerlin NV'. Many of your competitors might already be doing this without fully understanding why it works.
Action Step: Update your Google Business Profile with detailed descriptions including 'Summerlin' and nearby areas like Red Rock or Downtown Summerlin. Ensure your website has location-specific landing pages.
Core Web Vitals: Speed and Usability Are Non-Negotiable
Google now heavily weighs Core Web Vitals—metrics like loading speed, interactivity, and visual stability. A slow or clunky website can drop your rankings, even if your content is great. Summerlin customers expect fast, mobile-friendly experiences when searching for local services.
Action Step: Use tools like Google PageSpeed Insights to check your site's performance. If scores are low, consider hiring a web developer to optimize images, reduce load times, and improve mobile responsiveness.
Google Maps: Be Visible Where Customers Look
With the update, Google Maps results are often shown above traditional search listings for local queries. If your Summerlin business isn’t optimized on Maps, you're missing out on foot traffic and clicks.
Action Step: Claim and fully complete your Google Business Profile. Add photos, business hours, and respond to customer queries. Encourage satisfied customers to pin your location with positive feedback.
Online Reviews: Your Digital Word-of-Mouth
Google’s algorithm now places even more emphasis on reviews for local businesses. Positive reviews with keywords related to your service and location can boost your visibility in Summerlin searches.
Action Step: Politely ask happy customers to leave reviews on your Google Business Profile. Make it easy by sending a direct link after a purchase or service. Respond to all reviews—good or bad—to show engagement.
Backlinks: Building Trust with Google
Backlinks, or links from other reputable websites to yours, signal to Google that your Summerlin business is trustworthy. Local backlinks from Summerlin community pages, local news, or business directories are especially valuable post-update.
Action Step: Reach out to local Summerlin blogs, business associations, or event pages for guest posting opportunities or to be listed as a resource. Avoid spammy link-building tactics that could hurt your ranking.
Conclusion
Google's new ranking update is a wake-up call for Summerlin business owners. By focusing on local SEO, Core Web Vitals, Google Maps optimization, reviews, and backlinks, you can turn the tide against competitors who are outranking you.
Need to improve your Google rank? I specialize in local SEO for Summerlin. Contact me today for a personalized strategy to get your business back on top of search results.